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Algorithmic Allegory

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Algorithms used by the various search engines are pretty clever things and they keep moving the goal posts. The new parameters incorporate Latent Semantic Indexing, commonly referred to as LSI. The percentage of keyword density was the ultimate SEO tool at one time. Not so much now, however. When keyword density was calculated manually, website content was written as a background to support some well-chosen, strategically placed keywords. Single keywords now need to be dense enough to achieve sufficient rankings and, to optimize this concept, employing SEO software makes much more sense.

Latent Semantic Indexing focuses on structure and utilizes thematic structure centered around synonyms which appear in the content of websites. The person at the forefront of the LSI /SEO strategy is Charles Heflin who wrote ‘The Master Plan’, providing a definitive guide to the benefits of LSI marketing. The company, Applied Semantics, is not new, the concept has been around for a long time and Google took over the company, Applied Semantics, in 2003. This whole idea is based around the CIRCA technology which has been attributed with imitating human thought patterns. Adsense incorporates this CIRCA technology resulting in more objective advertising campaigns.

Keyword targeting was based on how often certain words were used in a text. This is no longer relevant and does not achieve the previous ranking it once enjoyed. Search engines now require synonyms to be alluded to, similar to the advertised subject. One of the key factors here is learning how to make full use of the search engines, such as Google. Typing ‘phrase’ into Google after the word you are seeking brings up a number of words in bold, considered by Google to be semantically linked words to the one you are searching for.

A thesaurus, however, would not be appropriate as these are determined by search engines rather than a thesaurus. The key is proficiency in expression, based on the ‘vector space model of document classification’ – or, in simpler terminology, the pattern of the text based on the position of the words. Latent Semantic Indexing relies on using statistics to identify which words are used in similar contexts, revealing their relevancy to the whole text. This important new concept, while important to search engines, takes time to write into articles and websites. This is why it is more and more important to use software for search engine optimization. One particularly useful piece of software is the Dupe-Free Pro which has an integral LSI button and analyses the density percentage of every LSI term.




 

Video Web Traffic News

Can Online Video Marketing Rescue Businesses from Google's Panda & Penguin ... - San Francisco Chronicle (press release)


PR Web

Can Online Video Marketing Rescue Businesses from Google's Panda & Penguin ...
San Francisco Chronicle (press release)
Many traditional techniques of gaining rank position and driving web traffic have become redundant. This has caused businesses worldwide to re-evaluate their SEO and web strategies. Director of Melbourne Video Production, David Jenyns explains how ...
Lost on Google: Small Businesses Seek Answers After Penguin UpdateSearch Engine Watch
3 Post-Penguin Online Marketing Tips for Small Businesses; Focusing on the User!Search Engine Journal

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More on Bandwidth Caps and Price Discrimination - Forbes


More on Bandwidth Caps and Price Discrimination
Forbes
Indeed, the Internet's architecture (along with technologies like encryption) makes it difficult for ISPs like Comcast to charge different rates for different kinds of traffic. And that threatens Comcast's business model, because customers might be ...

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The 250KM Traffic jam - Brisbane Times


The 250KM Traffic jam
Brisbane Times
Websites in the Fairfax Digital Network offer streaming video and audio in the Flash format. Streaming media allows you to watch video on a website as a continuous feed, as opposed to waiting for an entire audio or video file to download to your ...

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Best free screen recording software ever ! - Spyghana.com


Singularity Hub

Best free screen recording software ever !
Spyghana.com
You'll find great deal of tips web site traffic on your web presence your decide one from them is actually using only video and thus Twitter. In case you're hoping to class your blog post in relation to Google's google domination coupled with were ...
WORKING THE SOCIAL NETWORKS YOUTUBEIrish Independent

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Yahoo Seeks to Shake Up Web Browsing - The Ledger


Yahoo Seeks to Shake Up Web Browsing
The Ledger
Yahoo is counting on Axis to reverse its steadily declining share of the Internet's lucrative search market and bring it more traffic from among the growing number of smartphone and tablet users. Its greatest appeal figures to be on mobile devices ...

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