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Trends in Traffic Generation

from:

There are two main types of traffic :

Search Engine Traffic - This type of traffic comes from search engines such as Yahoo, MSN and Google. The good thing about it is that it is free, highly targeted and usually helps direct quite a lot of traffic. The not so good thing is that it you can’t control it. You rely on robots to analyze and deliver the traffic to your site, and it is short term.



Referred Traffic - This type of traffic comes from a third party mostly a human source, some examples being forums, banners, article directories and partners. The good thing is that it is can be controlled, it is highly targeted and it is long term. The not so good thing is that it is time consuming, and it is repetitive.

Today it seems that webmasters mostly rely on traffic coming from search engines. However, the correct manner in which to get traffic as the new school of thought recommends is to not use search engines, since search engines give a narrow view in regards to traffic generation, and so one will not be able to see the opportunities that exist outside of search engines in order to generate traffic. You will also not be able to control the traffic if you use search engines and that does not work too well in marketing. The use of search engines to generate traffic should not be your priority. It may be better to focus on referred traffic, as discussed above, in dealing with traffic generation.

If you use referred traffic you will have long term control on your traffic and it can be manually generated rather than by a robot. You can submit content to your feeds, be active in forums and blogs, and even exchange links if you use the referred traffic method. Another way you can use referred traffic is to submit the sitemap of the site to MSN, Google, Yahoo, etc. especially since Google and most search engines make changes to their algorithms on a daily basis in order to produce content that is relevant for the users of their various engines.

When you build referred traffic to your site, you are assisting search engines so as to be able to index your site, rank and understand your site in a better way, and therefore developing search engine traffic as well in a natural manner.




 

Monitoring Site Tracking Traffic Web News

Revisitors.com Releases New iPhone App To Monitor Targeted Traffic Campaigns - San Francisco Chronicle (press release)


Revisitors.com Releases New iPhone App To Monitor Targeted Traffic Campaigns
San Francisco Chronicle (press release)
The new Revisitors.com application for iPhone allows people to track how many visitors are coming to their website from Revisitors' web traffic service in real time, giving them the ability to accurately monitor and evaluate the effectiveness of their ...

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Keynote Announces New 24/7 Web Privacy Tracking and Compliance Monitoring - MarketWatch (press release)


Keynote Announces New 24/7 Web Privacy Tracking and Compliance Monitoring
MarketWatch (press release)
The new service, called Keynote(R) Web Privacy Tracking, goes beyond traditional monitoring and identifies third party tracking in violation of a site's own stated privacy policy. Keynote Web Privacy Tracking provides comprehensive insight into third ...

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How the Internet has changed companies' marketing plans - Los Angeles Times


How the Internet has changed companies' marketing plans
Los Angeles Times
Online marketing makes it easy to track your success. Web analytics allow you to track how long visitors are spending on your website, and what's attracting the most attention. Other tools allow you to track how many people are reading your email ...

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Cookie policy - The Independent


Cookie policy
The Independent
This page describes Independent Digital News and Media Limited's (IDNM) cookie policy, which applies to this website and our mobile applications (for example our iPhone, BlackBerry or iPad apps). If you do not accept this Cookie Policy please do not ...

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As Google Tweaks Searches, Some Get Lost in the Web - Wall Street Journal


Wall Street Journal

As Google Tweaks Searches, Some Get Lost in the Web
Wall Street Journal
Make sure your website has original and accurate information. Google places the greatest value on sites providing the best possible user experience. Perform check-ups. The search terms users enter most to find your business can change. Monitor traffic ...

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