Welcome to Market Research Guide
Pune Market Research Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Focus Groups
from:A focus group is method of quantitative research in which a group of people are asked about their perceptions about a product and other aspects related to the product like its packaging, service idea, advertising and service. An interactive group is formed and participants are free to talk with other group members ,so basically a discussion group is formed and people are led towards discussing various aspects about a product or service .Ernest Dichter coined this term and now it is one of the most popular method to estimate and measure consumer satisfaction.
The importance of focus group in various fields is briefed as follows:
In marketing
Focus groups are used to acquire feedback regarding new product, as well as various topics in the field of business marketing. This is helpful for the new companies that are planning to develop some new product. It helps them to discuss about it as well as test it before it is launched. The information so derived is priceless and provides a lot of information about the potential market acceptance of the product.
In social sciences
Through focus groups people in the field of social sciences and urban planning can study people in a more natural setting than a one-to-one interview. The duscussions through focus group can be used for gaining access to various cultural and social groups and to explore unexpected issues. Focus groups are cost effective and yield quick and believable results.
Traditional focus groups
In traditional focus groups respondents are screened in a room to ensure that they are part of the relevant target market and they are representative of subgroup of this market segment. The group consists of usually 6 to 10 members and the session usually lasts for 1 to 2 hours. A moderator is there to lead and facilitate the group discussion which is observed by clients from behind through a one-way mirror.
The video tape of discussion can be made which can be used by researchers to examine more than the spoken words. Additional information is gained through interpretation of facial expressions, body language, and group dynamics. Information gained from this group dynamics is invaluable and give researchers a precise insight into the minds of respondents
The various kinds of focus groups are as follows, the names are generally self explanatory::
2-way focus group
Dual or double moderator focus group
Dueling moderators focus group
Respondent moderators focus group
Client participation focus groups
Mini or micro focus groups
Teleconferencing focus groups
Online focus groups
Pune Market Research News
Pitney Bowes Inc. Announces the Opening of A Second R&D Center in Pune, India - MarketWatch (press release)
Pitney Bowes Inc. Announces the Opening of A Second R&D Center in Pune, India MarketWatch (press release) PUNE, India, May 23, 2012 (BUSINESS WIRE) -- Pitney Bowes Inc. (NYSE:PBI) is opening another R&D center in Pune, India which will be the second center for the company in the country, and will focus on research and development for its global portfolio, ... |
Pitney Bowes Inc. Announces the Opening of A Second R&D Center in Pune, India - Post and Parcel
Pitney Bowes Inc. Announces the Opening of A Second R&D Center in Pune, India Post and Parcel Pitney Bowes Inc. is opening another R&D center in Pune, India which will be the second center for the company in the country, and will focus on research and development for its global portfolio, including Volly™ – a digital mailbox solution. |
Pitney Bowes Announces Opening of A Second R&D Center - What They Think
Pitney Bowes Announces Opening of A Second R&D Center What They Think Pitney Bowes Inc. is opening another R&D center in Pune, India which will be the second center for the company in the country, and will focus on research and development for its global portfolio, including Volly – a digital mailbox solution. Pitney Bowes Inc opens R&D centre in Pune With new R&D center, Pitney Bowes doubles down on India |
Buy FAG Bearings; target of Rs 1782: Firstcall Research - Moneycontrol.com
 Moneycontrol.com | Buy FAG Bearings; target of Rs 1782: Firstcall Research Moneycontrol.com Firstcall Research is bullish on FAG Bearings and has recommended buy rating on the stock with a target of Rs 1782 in its May 21, 2012 research report. “FAG Bearings India Limited, a member company of FAG group of Germany - is a leading player in the ... |
Local search engines like OLX, SEEDS, Edukart helping students and ... - Economic Times
Local search engines like OLX, SEEDS, Edukart helping students and ... Economic Times Delhi-NCR and Mumbai have been the biggest market with a dominant share of over 30 percent followed by Bangalore, Hyderabad, Pune and Kolkata. "In Delhi-NCR and Mumbai, the most favoured services are tutoring, hobby classes and product marketing ... |