Welcome to Market Research Guide
Market Research Survey Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Quantitative marketing research
from:When research techniques that are quantitative are applied in the marketing field then it is called Quantitative marketing research. The basics of the Quantitative marketing research technique lie both in the view (positivist) of the world, and the marketing viewpoint that is considered modern. It is based on the premise that marketing is where a seller and the buyer reach an agreement through an interactive process based on the marketing "four Ps" which are: Product, Price, Place (location) and Promotion.
Just like any other method of social research, quantitative research also involves constructing questionnaires and devising scales which are used to gauge public sentiment about product or service. People respond to these surveys or the respondents are asked to complete the survey and questionnaire. The results obtained are used by marketers to understand the needs of consumers in the marketplace. They then act upon the feedback to create strategies and marketing plans.
The research process has following five steps:
Definition of the Problem. : In this step a problem statement is made and important aspects of the situation are underlined.
Research Design. At this step, the questionnaire and survey is designed to conduct the research. The methodology is selected and the venue, timing and procedure for the administration of the survey are determined.
Collection of relevant data. At this step an endeavor is made to gather all relevant data from primary and secondary sources. The data can be collected via e-mail, telephone or internet.
Data Analysis. The collected data is analyzed by experts to identify the problems and trends. The findings are compiled in suitable form for better understanding.
Report Writing and presentation: The final step is to present the analyzed data in a form that can be easily comprehended and understood by the managers. The data can be summarized in graphs or flowcharts for comprehensive understanding.
Generally, people who are experts in quantitative research have social science background. They might have their degrees in Psychology, Economics or Sociology. These studies by their academic nature have borrowed techniques from the physical sciences that are designed in order to obtain data for natural and physical objects but these sciences inherently lack the ability to answer questions related to human behaviour, perceptions, future behaviour.
While conducting quantitative research it should be remembered that, it is practically impossible to cover the entire consumer spectrum .Therefore the sample population used for conducting the survey or interview should be carefully chosen so that final result truly represents the problems.
Market Research Survey News
Many products saved from oblivion by market research - Canada.com
Many products saved from oblivion by market research Canada.com In survey after consumer survey about tires, people cite "safe" and "long-lasting" as the most important product attributes on a long list of possibilities, while tread design ranks far below those, according to Torontobased market research firm ... |
World Defense Supplier Industry Surveyed in New Study by iCD Research and SDI ... - San Francisco Chronicle (press release)
World Defense Supplier Industry Surveyed in New Study by iCD Research and SDI ... San Francisco Chronicle (press release) New research study "Global Defense Industry Suppliers: CEO Business Outlook Survey 2012-2013" elaborated by iCD Research and Strategic Defence Intelligence (SDI) has been recently published by Market Publishers Ltd. The study finds that throughout the ... |
World Global Food & Beverage Industry Executives Surveyed in New Research ... - MarketWatch (press release)
 Procurement Leaders News | World Global Food & Beverage Industry Executives Surveyed in New Research ... MarketWatch (press release) New research study "Global Food and Beverage Survey 2012--2013: Market Trends, Marketing Spend and Sales Strategies in Food and Beverage Industry" developed by Canadean not only grants access to the opinions and strategies of 210 leading global food ... Global Food Survey 2012-2013: Market Trends, Marketing Spend and Sales ... Packaging procurement budgets set to grow by 11.5% this year |
German Consumer Confidence to Hold Steady Next Month - BusinessWeek
 Irish Times | German Consumer Confidence to Hold Steady Next Month BusinessWeek The market research company in Nuremberg forecast today that its consumer-sentiment index, based on a survey of about 2000 people, will hold at 5.7 next month. Economists predicted the indicator would stay at May's initial reading of 5.6, the median of ... European Economics Preview: German GfK Consumer Confidence Data Due German, French Consumers Resilient in Crisis German Consumers Aren't Worried About A Greek Exit |
Survey: CEO of firm that owns Del Amo Fashion Center is nation's highest-paid - Contra Costa Times
 USA TODAY | Survey: CEO of firm that owns Del Amo Fashion Center is nation's highest-paid Contra Costa Times The head of a typical public company made $9.6 million in 2011, according to an analysis by The Associated Press using data from Equilar, an executive pay research firm. That was up more than 6 percent from the previous year, and is the second year in ... Typical US CEO made S$12.3m in 2011: Survey Typical CEO made $9.6M last year, AP study finds |