Welcome to Market Research Guide
Market Research Qualitative Australia Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Types of Market Research
from:Marketing research is carried out by various organizations for two different reasons. First reason is to identify the problems associated with marketing and second one is to solve those marketing problems. These two reasons serve as the basis for classifying the market research into the two distinct categories. The two categories are the research of problem identification and research of problem solving.
Problem identification research: The problem identification research basically is undertaken to understand and analyze those problems that are not apparent but do, exist or are, in the future, likely to come up. The examples of this kind of research are the research and surveys conducted to gauge the market share, market potential, brand and vendor image, sales analysis, market characteristics, short-range or long-range forecasting and trends in business.
The results from this kind of research help companies to know well in advance whether the market is declining which also may indicate that the company may have problems achieving the growth targets. The research also unveils problems such as a firm losing its market share while market potential seems to be increasing. The results obtained from such research help in the recognition of social, cultural or economic trends as such changes in the consumer behavior may be part of larger underlying problems or even potential opportunities.
Problem solving research Once the problem or even and opportunity has been circled, problem solving research begins to solve the problem and come to an acceptable solution. Corrective actions are then taken to reposition a product or restructure it for a better consumer satisfaction. Two out of three companies carry out problem solving research.
Other categorization of Market research depending upon the structure and methodology of the market research can be primary and secondary kind of Business research.
The Primary research: The Primary market research involves an exhaustive testing of variables like focus groups. The activities like surveys, field tests, interviews tailored specifically to that product are conducted to study the product positioning
The Secondary Research: In secondary research, indirect information is compiled from many other sources appearing applicable to an existing or even a new product and is then used to estimate the product positioning.
The advantages of secondary research as evident from its generalized methodology as compared to the customized one of the primary research lies in the fact that it is easily accessible and fairly cheap. The obvious disadvantage of a secondary research is that it is often not specific to a product and the research and can be difficult to sometimes validate.
Market Research Qualitative Australia News
Market Research Services in Australia Industry Report Now Updated by IBISWorld - San Francisco Chronicle (press release)
Market Research Services in Australia Industry Report Now Updated by IBISWorld San Francisco Chronicle (press release) For these reasons, industry research firm IBISWorld has updated its report on the Market Research Services in Australia industry. Melbourne, Australia (PRWEB) May 02, 2012 The lifeblood of the Market Research Services industry is research into target ... |
New Research from iShares: iShares Projects New Sector of ETF Industry -- ETF ... - MarketWatch (press release)
New Research from iShares: iShares Projects New Sector of ETF Industry -- ETF ... MarketWatch (press release) Conducted from March 27 to April 20, the iShares research initiative involved quantitative and qualitative interviews with 130 randomly selected firms. In order to participate, firms needed to offer model portfolio publishing and/or portfolio asset ... |
New Research from iShares: iShares Projects New Sector of ETF Industry -- ETF ... - EON: Enhanced Online News (press release)
New Research from iShares: iShares Projects New Sector of ETF Industry -- ETF ... EON: Enhanced Online News (press release) “The market could use an injection of fresh and innovative offerings, such as ETF allocation models and flat-fee pricing.” Those are among the key findings of new research released today by iShares, the global leader in ETFs, focused on the emerging ... |
Research and Markets: Clinical Chemistry - Global Pipeline Analysis ... - SunHerald.com
Research and Markets: Clinical Chemistry - Global Pipeline Analysis ... SunHerald.com DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/w5vzp6/clinical_chemistry) has announced the addition of GlobalData's new report "Clinical Chemistry - Global Pipeline Analysis, Competitive Landscape and Market Forecasts to ... |
Integrated Marketing: If You Knew It, You'd Do It - BusinessWeek
Integrated Marketing: If You Knew It, You'd Do It BusinessWeek There were exhaustive focus groups, in-home ethnographies, quantitative and qualitative studies, and cultural immersions in markets as diverse as Argentina, Australia, United Arab Emirates and Russia.” The brain trust at Pepsi appears to be taking the ... |