Welcome to Market Research Guide
Market Research For Salons Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Importance of Good Questionnaires for Market Research
from:Printed questionnaire is nothing but hard copy of objective type questions whose answers have to be filled in by the respondent by shading the bubble or ticking against the choice they find most suitable. The technique is most accurate as it is precisely able to distinguish a mark from erasure .Apart from being user friendly it is also the fastest and the most efficient data collection technology
They are vastly used in market research to collect data about those aspects of business venture that are critical in nature. The result obtained through questionnaires is very important for the success of any business as the data collected is very specific. Of course, questionnaires gather and provide such information that cannot be availed from other sources like, books, newspapers and Internet resources. The information obtained from questionnaire is unique, fresh, crisp and too the point.
Businesses questionnaires are very important tools as they are representative of the opinions of the customers about the existing and/or proposed products or services which can be analyzed to estimate likely performance of a product/service pre-emptively.
The questionnaires are very successful in estimating the following points:
The buying behaviour of prospective consumers.
The attitude of consumer towards existing or proposed products
The awareness amongst consumers about the product/service/business
Owing to above reasons questionnaires can be called the cornerstone for market research. The quality as well as the structure of the questionnaire determines the effectiveness of the questions contained therein. If a questionnaire is improperly structured, the results so obtained may be irrelevant, inaccurate and even inconclusive.
Following points should be kept in mind while structuring a questionnaire.
The data in the questionnaires should be randomized.
The questions should not try to force out answers from the participants but should rather seek natural answers from them
Length of a questionnaire should not be more than ten questions, so that participant’s interest and enthusiasm lasts till the very last question.
The venue of conducting a questionnaire should be properly chosen. For example the survey for a washing powder should be conducted in a residential society and not in a football play ground.
In order to attract the participants and make them participate, it is important that they are approached nicely and feel comfortable about it. The participants should be thanked in the end and a proper explanation should be given to them regarding the outcome of the questionnaire.
Market Research For Salons News
Video Reveals Compelling Reason for Salons to Join SalonSeeker.com.au’s Directory
SalonSeeker.com.au recently posted a video presenting the reason why it would benefit salon owners to list their businesses in its directory. It also explains why the website is a solution to the financial menace plaguing the hair and beauty industry. (PRWeb May 24, 2012) Read the full story at http://www.prweb.com/releases/2012/salonseeker/prweb9542403.htm
Read more...All Made Up: Cosmetology and Beauty Schools in the US Industry Market Research Report Now Available from IBISWorld
The Cosmetology and Beauty Schools industry has experienced steady growth over the past five years, even despite the economic recession, as employment opportunities in the beauty industry have continued to grow. Changing fashion trends and consumer concern with physical appearance also fuel demand for the cosmetology and beauty industry, and career opportunities at beauty salons, barbershops ...
Read more...Research and Markets: Indian Personal Care 2012
Research and Markets has announced the addition of the "Indian Personal Care 2012" report to their offering.
Read more...Nail Polish Manufacturing in the US Industry Market Research Report Now Available from IBISWorld
The industry experienced relatively marginal revenue declines during the recession. Demand from nail salons and shops waned as disposable income dropped, but consumers continued to purchase nail polishes from retailers, which supported revenue. The value of exports has also expanded substantially over the past five years due to the depreciating dollar and companies' efforts to expand to overseas ...
Read more...Palomar Files Second Patent Infringement Lawsuit Against Tria Beauty
BURLINGTON, Mass. -- Palomar Medical Technologies, Inc. , a global leader in laser and other light-based systems for aesthetic treatments, announced today that it has filed a second patent infringement ...
Read more...