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Internet Marketing Abbreviations to Know
from:Most industries have their own jargon and Internet marketing is no different. Following, you will find a list of some of the Internet marketing abbreviations that are widely in use today.
SEO – Search Engine Optimization. This refers to optimizing, or designing your website in order to get ranked high in the search engines. This is accomplished by the use of keywords and other cleverly placed content. What most Internet marketers have learned though, is that if customers like your site, so will the search engines so don’t get too caught up in marketing for the search engines.
PPC – Pay Per Click. This refers to an advertising method whereby Internet marketers bid on keywords and then place ads based on those keywords. The advertiser only has to pay when the advertisement is clicked on. The premise here is that users who click on the ads are potential buyers; however, not everyone who clicks on an ad makes a purchase. For some Internet marketers, though, it is a profitable way to advertise their products or services.
FAQ – Frequently Asked Questions. This is a list of predefined questions and answers that users ask most frequently. Some Internet marketers choose to have a FAQ section on their sites. You might consider this if you get a large amount of customer questions.
HTML – Hyper Text Markup Language. This is one of the most popular computer coded languages in use. Although you don’t have to know how to write html code in your Internet marketing business, you may run across sites or programs that will provide you with a small amount of html code to use on your site. For example, when you sign up for the Google AdSense program, html code is provided for you to copy and paste onto your site for the placement of revenue generating ads.
IM – Instant Messaging. You may have clients that wish to communicate with you through the use of an IM program. There are many of these, which are free to download and use. This is basically a private chat program although some of these applications work with voice and video also.
ROI – Return on Investment. You will see this term used many times, especially when it comes to advertising costs or other costs associated with Internet marketing. It will be important for you to know your ROI as you calculate how much you are spending on Internet marketing vs. how much you are earning.
There are many other Internet marketing terms you may come across as you launch your business. This is just a small sampling. If you do come across any terms that you do not understand, you can do a search for an Internet marketing glossary, which will have a more thorough listing of Internet marketing terms and abbreviations.
Hotel Internet Marketing News
Kokua Hospitality Selects VIZERGY® as Digital Marketing Partner - Hospitality Net (press release)
Kokua Hospitality Selects VIZERGY® as Digital Marketing Partner Hospitality Net (press release) Kokua Hospitality, LLC, a Chicago based hotel management company that strives to best serve both hotel owners and guests, recently partnered with leading hotel Internet marketing company VIZERGY. Kokua"s goal is to bolster the online presence of its ... |
Is Your Hotel Website Ready for Summer? - Hospitality 1st (press release)
Is Your Hotel Website Ready for Summer? Hospitality 1st (press release) To help hoteliers better plan their seasonal online marketing strategies, Lodging Interactive has developed a new Hotel Website Solutions program that delivers online marketing service and support at a low, month-to-month fee with all upfront costs ... |
VIZERGY® Wins Awards for Hotel Website Creativity - Hospitality 1st (press release)
VIZERGY® Wins Awards for Hotel Website Creativity Hospitality 1st (press release) VIZERGY® Wins Awards for Hotel Website Creativity Jacksonville, FL – May 2012 / Hospitality 1ST / VIZERGY, a leader in hotel Internet marketing, added more highly regarded awards to its diverse collection. A departure from typical hotel website design ... |
Brand New Hampton Inn and Suites Dodge City Launches Independent Website to ... - PR.com (press release)
Brand New Hampton Inn and Suites Dodge City Launches Independent Website to ... PR.com (press release) The live hotel website was designed and developed by Florida based eMax Hotel Internet Marketing, a provider of Hospitality Internet Services including hotel website design, brand website optimization, and search engine optimization (SEO). |
Does Guest Review Management Really Pay Off? - Hospitality Net (press release)
 Hospitality Net (press release) | Does Guest Review Management Really Pay Off? Hospitality Net (press release) "When guests take the time to post a review on Twitter or the hotel's Facebook page, for example, someone needs to be monitoring the channel ready to post a response. It's a way to take online marketing to the next level. Frequent traveler Lin who ... |