Welcome to Email Marketing Guide
Email Marketing Application Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
How Do You Track Email Marketing Campaign Results?
from:Keeping a good record and a track of your email marketing campaign can be a really time consuming and difficult task, especially since there are so many rules and circumstances that are completely out of your control and your expertise. This is not something bizarre or unusual. Especially if you are a beginner, tracking your email marketing results can be a nightmare. Let’s see some of the things you should keep in mind when tracking down your results and what you should be looking out for.
The rate of delivery and opening is most crucial for every email marketing campaign because it is the most important factor for the amount of traffic you will get and the potential clients you will gain. Spam filters and folders, black lists and particular email rules, usually in built by the ISPs are your main enemies, and can significantly affect the delivery of the emails and of course your total rates. Tracking bounce rates is the first thing you should do. Your provider can grant you access to that with some simple work, so as to be able to track the bounce rates from your management panel. If you figure out that a large amount of emails don’t get to their destinations, then you need to do some simple things to ensure that this will not keep happening.
- Ask your clients to add you to their email white lists.
- Use the same email address always.
- Respond to spam reports. This is crucial because it can save your business and your campaign if you respond fast enough.
Once you know that your email is delivered, it is important to see who is opening it and who is not. If you use HTML designed email then that is easy, because there are logos and prints you can use that load when somebody opens the email, giving you the desired information for your records. Of course if you want to get a better ratio of emails sent and opened you need to do a few things
- Make your email look professional and interesting. People receive many similar emails every day, so yours should stand out somehow.
- Use well appointed keywords and eye catching titles.
In order to have full and credible records you need to track down the email’s life for at least 7 days, although the first 60 hours are the most crucial, as 90% of the emails are opened within that time. If you think you cannot keep a good track of that you need to either consult with an expert or buy an email management software and service that can facilitate the procedure for you and make your tracking records really helpful and efficient, so that you can benefit from statistics and make your work even better.
Email Marketing Application News
Mobile Email Marketing
Mobile devices have changed the way our world does business. Mobile devices enable people to connect and interact online. Why should email marketing be any different? Mobile Email Marketing is all the rage and reaching out to this market is crucial for your newsletter or ezine to be successful.
Read more...MiddleEastPostBox.com Offers Cost EffectiveTargeted Email and SMS Messaging Solutions
MiddleEastPostBox.com is offering organisations based outside of Middle East an opportunity to reach out to potential high net worth individuals in the oil rich economies of the Gulf States. According to Sharad Agarwal, CEO of Cyber Gear, the company that owns MiddleEastPostBox.com, "We are helping organisations expand their business in reaching out to a large population of online subscribers ...
Read more...Real Magnet Integrates Social and Email Messaging and Tracking
Real Magnet announces the launch of Social Magnet, a new channel integrated into its award-winning platform which fully integrates the composition, distribution and tracking of social messages alongside email and mobile. The Real Magnet application provides data on clicks, conversions and other engagement metrics by message and by channel.Bethesda, MD (PRWEB) May 15, 2012 Real Magnet announces ...
Read more...GKV Appoints John Marsh, VP, Director of Client Digital Services
BALTIMORE - GKV, a full service, integrated marketing communications firm, announced today the addit...
Read more...Silverpop Launches Free Facebook Application to Help Marketers Convert Likes into Revenue
ATLANTA, May 15, 2012 /PRNewswire/ -- Today's most successful marketers are using social channels to drive revenue. To make this goal a reality for everyone, Silverpop ™ , the only digital marketing technology ...
Read more...