Welcome to Adwords Guide
Google Adwords Promo Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Do’s and Don’ts while designing Adword Ads
from:The ads placed in the Adword are the reflection of the core value of the provider. It gives the first impression of the product a buyer is intending to sell. As the saying goes first impression is the last impression the Ad’s must meet some standards to meet the high quality standards set out by google. The cost per lick is an indicator of how well designed, relevant and famous a piece of ad is.
Adwords is an effective advertising program and it has outlined some site-building guidelines to better serve the advertisers, and publishers. When the advertisers' sites follow these guidelines: the money spent on AdWords ads is more likely to turn into paying customers. In addition to this Users also tend to develop a trust in the positive experience after clicking on AdWords ads and this in the end turns in to additional targeted leads for the provider
Relevant and Original Content
High-quality site content is defined by relevance and originality of the content. These are some basic pointers on creating content that meets the high standards:
Relevance: This is key factor that keeps the customer hinged on; the content should be such that it is easy for the users to find what is promised by your ad. The links provided on your page should direct users to the page where they can buy the advertised product and not take them to a page with a description of several products. Nothing irritates a customer more than an irrelevant content.
Originality: The ad should have unique content to stand out amidst sea of other similar ads. The original and novel content of an ad increases the customer’s interest.
Transparency
Trust is something that bounds your customer and prime importance should be paid to build long lasting relationship with the customer .For this confidence and trust building, your site should explicitly state the following three primary areas: the nature of your business; how a visitor's computer is impacted by your site; and how a visitor's personal information will be used. Some more steps to build trust amongst visitors are following:
Share the business information
Charge the customer only for the feature or the product he uses.
Your site should not infect a visitor’s PC with a virus.
Do not give away the personal information of a customer for commercial purposes.
Do not install additional software’s on customer’s PC without his request.
Google Adwords Promo News
Google's Eric Schmidt refuses to back down over antitrust accusations - The Guardian
Google's Eric Schmidt refuses to back down over antitrust accusations The Guardian Almunia's letter said the EC is concerned about Google's promotion of its own products over rivals' in searches for items such as shopping, over its copying and re-display of content from restaurant sites, over its restrictions on competitors' ads ... |
Jury's Out On Facebook Advertising - Memphis Daily News
Jury's Out On Facebook Advertising Memphis Daily News When compared to a more mature online media buy such as Google Adwords, the cost per click can be quite low. There's little risk in giving it a whirl. So, when designing your Facebook campaign, keep these best practices in mind. |
Google and Facebook Will Both be Front and Centre in 'Social Search' - MarketWatch (press release)
Google and Facebook Will Both be Front and Centre in 'Social Search' MarketWatch (press release) It affects natural search rankings and will have an increasing impact over time across every Google product they utilise - AdWords, price comparison, Shopping, YouTube, etc., and Facebook could be a major search engine overnight. |
4 Alternatives You Need To Consider Beyond AdWords - Search Engine Land
 Search Engine Land | 4 Alternatives You Need To Consider Beyond AdWords Search Engine Land While there's no arguing with the fact that Google's Adwords program is the dominant player in the PPC industry, it's by no means the only option when it comes to paying for website traffic. In fact, the size of the Google Adwords program creates a ... |
Facebook Ads Drive DKT's Safe Sex Message - MediaPost Communications
 MediaPost Communications | Facebook Ads Drive DKT's Safe Sex Message MediaPost Communications Google AdWords and Facebook Ads drove traffic to a dedicated Web site where consumers were asked numerous questions related to their sexual experience. The online campaign ran for 45 days, ending April 15. It asked consumers to post a description of ... |