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Does Adsense Benefit You or Your Competition?
from:If you are using Adsense to supplement your affiliate earning efforts there will come a time when you must ask if this is really benefiting your efforts for income or if it is benefiting the efforts of your competition—you know the ones that are purchasing the Adwords ads that are showing up on your website.
The problem with Adsense, once you get to a certain point is that it drives traffic away from your site. In many cases this is traffic that you've worked hard to attract in the first place. You don't want them to finally find your website only to go somewhere else to buy the same products you are selling.
So, how do you avoid potential problems between the interests of Adsense income and the interests of your own affiliate income?
Separate but Equal
While we are all too well aware that few things in life really are separate but equal, you can keep your web marketing efforts separate but equal if you work at it. The key is in remembering that the bigger traffic hits are going to be the ones most likely to earn you the sales you seek. Give your best traffic sites over to your affiliate marketing and information product efforts and leave those with a steady stream of traffic to deal with your Adsense income. Once you reach a certain point you can focus on your affiliate efforts, product creations, or joint ventures rather than spending countless hours trying to add pennies to your Adsense revenue stream. At some point in time you will want to put your Adsense campaigns on autopilot so that you can devote your full and undivided attention to other Internet marketing activities.
Kiss it Goodbye
You may decide to skip the Adsense marketing efforts goodbye all together at some point in time. That isn't anything that is really disloyal. You may have used Adsense as a stepping stone to bigger and better things. While it was good to you for a while, there comes a time when it does nothing more than hold you back. When that time comes you need to be prepared to say goodbye and move on to more profitable ventures. You will never reach your full potential if you have one foot on the past and the other on the future.
If you suspect that your competition is getting more benefits from your Adsense efforts than you are, it is time to move on and make sure that you are focusing your time and attention on pursuits that are more profitable for you.
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